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Product Highlight
MLB Mobile Team Alerts
Product Overview
MLB Team alerts provides on-the-go, real-time
baseball information (breaking news, live score
updates, and more), to mobile baseball fans via text
alerts for $3.99/month. The service launched
in May 2005 in the U.S. and Canada, and is
available for sign up through the MLB website
(www.mlb.com/mobile) or from a mobile phone
via text message.
How to Get
Baseball Alerts:
• Logon to www.mlb.com/mobile and follow
the instructions to select a favorite team
and enter your phone number. Users may also follow
the instructions below on their mobile phone
• Enter your favorite team’s
name as a text message (ex. Phillies)
• Send the text message to the shortcode
65246 (‘MLBGO’ on most phones)
• Fans are required to confirm they
would like to opt-in to the program and
receive instant confirmation of their subscription
• Alerts are launched to fans as they
happen
• The monthly alert fee is charged
to the fan’s mobile phone bill
• Fans can opt out at any time by texting
the message ‘Quit’ to 65246
Goal
Bring the game of baseball to fans wherever
they are, whenever they want it.
Promotional
Campaign Description
See email samples.
Intended Target
Market
U.S. and Canada.
Results
To date, thousands of fans have signed up
for mobile alerts both on the web and from
their mobile phone.
Learn More
www.mlb.com/mobile
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