How to Works
• Send any message to the short code 97373 as a text message (all major carriers).

• Receive a response from the station and an invitation to join the 'Mobile Click Club'.

• Station uses keywords as a trigger for listeners to receive information they need or want

Example: text ‘Now Playing’ to the short code 97373.

Goal
Make it more convenient for listeners to access useful and relevant information on their phones. Users simply send keywords heard on air as a text message and receive the information/results in the reply. Coupled with Radio, Text Messaging (SMS) helps radio stations grow ratings, Time Spent Listening (TSL) and provides a complimentary revenue stream.

Success in radio is all about finding out what listeners want and giving to them! Radio’s unique relationship with its audience is closer and more intimate than any other medium. That bond and the immediacy of text messaging (SMS) provides for a powerful combination. It is proving a key element to help stations be more relevant to the critical teen/young adult market.

Promotional Campaign Description
On-air announcements and recorded commercials. Radio announcers invite listeners to offer opinions and request songs. Listeners can enter contests with unique offers for 'Mobile Click Club’ members and on promotions are also promoted on the KUBE 93 FM website.

Intended Target Market
Radio stations across the U.S.

Results
Kube is consistently generating 50,000 plus messaging interactions every month.

Take-up rates for sponsored contests hits 25%.

'Text-2-win' contests achieve thousands of entrants in the space of minutes.

Increases in time spent listening and satisfaction from the audience receiving personalized responses to every message.

Learn More
Visit KUBE 93 FM at http://kube93.com.