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Case Study
G8Wave

Features:
This affiliate program
offers a 50% revenue
share between partners.
Anyone with a marketing platform can take advantage
of this white-label program. Affiliates receive custom,
ready-made marketing materials to use to promote the service. Affiliates run the ads, Web links and e mail campaigns; and g8wave does the rest. What's more, since the user’s cell phone number is a unique identifier, affiliates receive credit for all future activity of any user who joins through their marketing efforts.













































CASE STUDY: G8Wave (txt2flrt) • 23578

Product Overview
Launched in 2001 in Europe as a runaway success with hundreds of blue-chip media partners. Papers run ads in sections such as horoscopes, weather or lottery results enticing readers to sign up for txt2flrt. To date, over 100 million text messages have been exchanged, with an average premium cost to the user of 75 cents per message.

How to Use Service
• Text JOIN to short code 23578

• Complete profile
– age and gender (25 FEMALE)
– who you are seeking (26 MALE)
– zip code (12345)
– introduction (Hi, I’m Daisy. I’m just a sno-bunny looking 4 my sno-man. R U him?)

• Text MATCHME for new matches

• When you receive a reply
– start text with 3 digits received in reply (000 Hi, I’m Alex. Wanna Txt?)

• To stop, text command STOP

• To start, text command STRT to 23578

Goal
Provide a young, mobile audience with a fun, easy, on-the-go way to meet people. g8wave sees txt2flrt as the first of a series of mobile services its partners can offer utilizing g8wave's mobile messaging platform.

As txt2flrt is a premium service, using a CSC for premium billing was simply the best way to make it happen. txt2flrt launched here in the U.S. as soon as the environment was appropriate, both from the consumers perspective as well as the carriers'.

Promotional Campaign Description
Promotional materials are designed to convey the idea that you can chat, flirt, maybe even meet someone special anytime, anywhere by utilizing the text messaging feature on your cell phone. g8wave matchs user preferences; from there, users can make the experience their own.

Partners
Clients that use our compaign management tools range from major bands (311, DMC) to companies like Student Universe and media companies. g8wave coordinates campaigns for The Blue Man Group and Newbury Comics, and its affiliates range from major daily newspapers (The Washington Post) to alternative newsweeklies (The San Francisco Bay Guardian).

Intended Target Market
Active, mobile singles ages 18 to 26.

Results
In the U.S., txt2flrt has an active database approaching 100,000 members, and that number is growing steadily.

Learn More
www.txt2flrt.com or www.g8wave.com.

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