Product Overview
Customers have the option of responding to a call to action by registering for the service via web or MO. Price points for messages can be from $.50 to $.99 per message received. TalkNow sessions are free for end users, and help give the service a 'speed dating'-like experience. Not only are customers able to text; they can talk in real time! VoCoMo has created a unique platform that provides a customer experience that most closely replicates a live, interactive dialogue between interested suitors. Currently there are four different short codes at varying price points that VoCoMo uses to support the community.

An example of the interaction is as follows:
MO: Flirt to 55425
MTs: initial registration MT(s) from 55425

Once the registration is complete, customers can text anonymously between each other. For example Paul sends a message to suzi123.

Paul sends MO: suzi123 hey there I'm paul, your profile looks really cool, how r u 2day?

Suzi123 receives MT: FROM Paul438 23 str8 <10 miles, hey there I'm paul, your profile looks really cool, how r u 2day?

To search for users closest to you, customers text the word GET and they then receive profiles of users that match their profileand who are geographically closest to them!

The CSC initiative has provided a simple way for VoCoMo to monetize the value of providing customers a venue to 'text, talk and date'.

Target Market
The target customers are males and females between 18 - 26. 50% of male customers are between 18-23; 60% of females are between 18-23.

Promotional Elements
Partners have used print media, Web banners, search keyword optimization, television and radio to promote services. As a complement to existing partner services, it's very simple to add VoCoMo's text dating application as a new, ancillary revenue stream. Partners are given their CSC/keyword combination and only need to focus on marketing!

Results
Millions of messages are processed on a monthly basis from the VoCoMo text dating community. As more and more customers adapt to using text messaging, it will increasingly result in new registrations and messaging activity between customers. VoCoMo is currently working on next-generation products to meet the growing demand of mobile dating customers.

For More Info
www.vocomo.ca for more information about partnering opportunities.