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Common Short Codes (CSCs) are short numeric codes to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes to access a wide variety of mobile content. Common short codes are easy to remember and they are compatible across all participating carriers. CSCs are either five-digit or six-digit numbers. CSCs can be leased by anyone interested in interacting with nearly 200 million wireless consumers.
Behind the scenes, applications take advantage of CSCs to provide an interactive wireless experience. The application routes all messages addressed to its registered CSC number from any and all wireless networks initiating a message. Similar to a website URL, a CSC can be promoted to drive end users to a common method of interaction.
In other parts of the world, countries have already developed their own CSC programs - and innovations have followed. Television, radio, coupons and payment methods have changed because of CSC innovations in other countries. What kinds of breakthroughs will CSCs bring about in the technologically savvy United States wireless community? The answers are as limitless as the human imagination. |
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