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Common Short Codes are propelling the next wave in the meteoric rise of text messaging in the United States . CSCs are easy for wireless subscribers to use and remember, and they represent the first time that application providers will have a common addressing scheme for their mobile applications - which will boost adoption rates and increase interactivity with end users.
To Wireless Subscribers
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Short number addressing: easy to remember, easy to use. |
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Send text messages to applications from virtually any wireless network. |
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'Now my friends and I can enter the same contests and play the same games regardless of our wireless service provider'. |
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'Now text messaging is making it into the mainstream'. |
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Virtually unlimited number of text messaging applications and promotions. |
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Content providers will fund promotions because they can reach four times or more as many mobile subscribers, and it appeals to the entire audience. |
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To the Wireless Industry
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One-number addressing for applications across all wireless networks. |
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Wireless Service Providers: Drives up text messaging usage and revenues because more applications will be funded. |
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Content Providers: Can fund promotions to reach everyone and not exclude anyone because of what wireless service provider they use. |
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Application Providers: A single address for all networks; makes deployments easier. |
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One central administrator of CSCs. |
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Wireless Service Providers: Eliminates many cycles on coordinating numbers with applications providers and other wireless service providers — so the focus is on implementations. |
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Content Providers: Allows content providers to control the ownership of a short code, to lease numbers related to their brands and promotions, and to focus on selecting the right technology partners for applications development and implementation. |
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Application Providers: Easier to roll out new applications for clients without an uncertainty regarding short code availability and whether a short code will work across multiple networks. |
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