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The Market for Common Short Codes
The Rise of Text Messaging in the U.S.
Common Short Codes
Who Uses a CSC?
What Can I Do with a Common Short Code?
How Do I Lease a Common Short Code?
How Do I Implement My CSC?
How Can I Renew My CSC?
Features and Benefits
Best Practices
The ‘dos & don’ts’ to help
ensure you achieve your
business objectives
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How Do I Implement My CSC?

Once you have ordered a CSC, and completed the required campaign information, the next step is to implement it so it can be used in your mobile application. If you have strong, existing relationships with the wireless service providers, you may be able to complete the following implementation steps on your own by working directly with the wireless service providers.

Even though you are leasing a Common Short Code from the Registry, you still must negotiate activation of your Common Short Code with each of the Wireless Carriers. This is a separate agreement between you and the carrier for which neither the Registry nor the CSCA has any control. Failure to reach agreement with any Wireless Carrier to carry traffic through a leased CSC is not the responsibility of the Registry or the CSCA, nor will any refund be provided.

Approval
Each participating wireless service provider must decide for itself whether or not to accept the routing of your CSC within their network. Wireless service providers will make their decision based on a number of criteria, including i) the content provider; ii) their experience in working with you and your partners; iii) the type of CSC application; iv) the amount and type of promotion of the CSC; v) the estimated message volumes; vi) the timing of your CSC; and vii) the number of other CSC applications in implementation.

Contract
In order to connect to a wireless service provider's network and begin sending message traffic related to your CSC; you must enter into an agreement with the wireless service provider. Working with Connectivity Aggregators that have existing contracts with the wireless service providers may facilitate the process.

Connection
Once the CSC has been accepted by the Registry, and you completed the required campaign information a connection between the wireless service provider's network and the CSC application must be implemented and tested. Depending upon your arrangement with the wireless service providers and the Connection Aggregators involved, this process can be sped up significantly by working with a Connection Aggregator who already has connectivity to your desired wireless service provider. Several connection aggregators allow you to connect to them and gain access to multiple wireless service providers. (Note: connection aggregators may offer different wireless service provider connections.)

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