Press & News Archives

2006 - 2007 Releases

• M:Metrics Study: 92.5 Million Active SMS Users Make Short Code-Based Mobile Marketing the Most Effective Platform for Mobile Advertise
• NeuStar and CTIA - The Wireless Association® Present Second Annual Mobile Marketing Award to HipCricket
• NeuStar Launches Short Code Campaign Directory
• Common Short Code Administration Announces Open Registration of 6-Digit Codes
• Upgraded Common Short Code Application Includes Content Rating Feature
• CTIA - The Wireless Association® and NeuStar Expand Common Short Code (CSC) Agreement, Enabling Broader Appeal to Consumer Brands

2009 Postings

• Dallas BBQ launches SMS call-to-action subway spots
• Eldorado hotel integrates mobile with existing email marketing initiatives
• The Bowery Mission of NYC uses SMS to battle homelessness, hunger
• Register now: Creating Winning Mobile Marketing Programs 1-Day seminar- November 9, NYC
• Miami Dolphins use SMS to engage fans, build database
• West Beach Music Festival mobile callout on TV yields 700 participants
• Mall of America stores target shoppers with mobile promos
• Victoria’s Secret runs mobile campaign for new Chicago store
• NFL’s Denver Broncos fans give chance to win tickets via mobile
• Red Cross launches Text and Save a Life mobile media program
• Guinness rolls out multichannel mobile pint contest nationwide
• Captain Morgan scares up mobile for Halloween contest
• Jiffy Lube mobile campaign claimed to best online counterpart
• Hooters claims SMS callout in TV spots upped sales by 32 percent
• Pizza Hut runs mobile promo at CTIA
• Fox Chevrolet one-day mobile promo results in 34 car sales
• NBC's Heroes places mobile at center of marketing strategy
• Sony Music runs mobile sweepstakes with R&B singer Mario
• AutoNation goes mobile
• T-Mobile runs text-to-win program with blink-182
• ESPN continues ramping up its mobile platform: IAB MIXX
• Macy's CEO gives thumbs-up to mobile at Shop.org summit
• Want Responses? Try SMS-Based Calls to Action
• Xerox, Wise, Caesar’s, Verizon sponsor SMS initiatives at Mets games
• Tennis tournament uses SMS, voice messaging, email to connect with fans
• Petco sponsors National Geographic SMS alerts
• Levi's, JCPenney pocket mobile in multichannel promotion
• Chegg adds mobile components to textbook rental service
• Mobile promotions necessary for network TV: CBS
• Delta Uses Mobile To Engage Business Travelers
• Pizza Hut campaign sees 2,000 opt-ins in two weeks
• Ronald McDonald House taps mobile to drive charity donations at Macy's fundraiser
• General Mills uses mobile to reinvigorate Wheaties brand
• Billboards come to life by adding mobile
• Rock the Vote cranks up SMS initiatives to engage millennials
• Internal Revenue Service's first mobile campaign sees 30 percent opt-in
• Getting Personal With Mobile Marketing Can Boost Sales, Loyalty
• Coors Light lets mobile users decide what's cool
• Prince Challenges Tennis Fans Via Mobile
• Orange County water park runs summer mobile campaign
• Mobile Ad Campaign Success: Kmart Basketball Shoes (Video)
• Brixx Pizza serves up mobile coupons to drive traffic
• Arby's launches mobile campaign to promote Roastburger debut
• Mobile Marketing Association Releases New Version of U.S. Consumer Best Practices for Cross-Carrier Mobile Content Services
• Qdoba spices up loyalty program with mobile rewards
• Popeye's mobile campaign garners 54 percent opt-in
• Foot Locker offers consumers mobile coupons, text alert services
• Navteq paves the way for holiday travelers via Mobile
• Lane Bryant debuts first mobile initiative to drive sales
• Dunkin' Donuts sweetens Dunkin' Run campaign with mobile
• Doritos dips into mobile with SMS promotion
• OILCHG steers consumers into stores via mobile coupons
• Ford revs up mobile campaign for 2010 Mustang launch
• Call2Give Network Inc. Uses mobile to drive the public to donate and volunteer
• CafeXpress convenience store runs mobile coupons pilot
• CTIA–The Wireless Association® Launches Common Short Codes Media Monitoring Process
• Brands face new process for mobile campaigns based on short codes
• American Library Association launches text alert program
• Jaguar mobile campaign to drive foot traffic to dealerships
• Lion King musical takes unique approach to mobile marketing
• Jim Beam taps mobile to introduce Red Stag bourbon
• A|X Armani Exchange breaks first mobile ad campaign
• Making short codes the call to action in ads
• Carl's Jr. runs trivia game via SMS
• Gunstock Mountain Resort turns to mobile marketing
• Arby's uses mobile coupons to generate buzz for new Roastburger
• David's Bridal launches multichannel mobile effort for prom season
• CTIA Upgrades Common Short Code Auditing and Monitoring Initiative
• Text Short Code to Profit
• Mobile Marketing Association Brokers Industry's First Cross-Carrier Best Practices
• Maryland Lottery launches mobile marketing program
• Retailer Planet Funk sees 377 percent ROI from mobile coupons
• Unilever's Axe runs SMS mobile marketing campaign with MTV
• ASPCA boosts donations via SMS
• Cold Stone Creamery targets families with SMS mobile in-store push
• Jack in the Box runs post-Super Bowl mobile campaign
• Johnsonville Sausage runs Super Bowl mobile marketing
• Church’s Chicken, Coca-Cola use SMS to connect with urban youth
• Cadillac dealership leverages SMS mobile marketing at auto show

2008 Postings

• Walmart launches holiday mobile alerts program
• Short code, mobile site: Building blocks of mobile marketing
• SMS short code marketing maturing: Nielsen
• The upside of SMS
• Amazon taps mobile for Black Friday, Cyber Monday deals
• Nestlé mobile campaign raises awareness for Arrowhead water
• NHL’s Phoenix Coyotes, AT&T launch on-site SMS, MMS
• Mobile campaign to encourage charitable donations
• NYPD uses mobile to fight crime
• QVC joins the m-commerce elite with text message purchasing
• New York Yankees' YES Network runs text-to-vote campaigns
• Diet.com gives consumers nutrition info via mobile
• Apparel retailer Stage Stores offers back-to-school mobile coupons
• U.S. Army tests mobile for Hispanic housing, business
• Clear Channel, CBS Radio promote HD Radio via mobile
• Auto lube giant Valvoline runs mobile coupons effort
• Anheuser-Busch runs text campaign for free gas
• Home Depot Trials In-Store Mobile Video Ads
• BMW runs mobile campaign for X6 car
• Dukes of Hazzard event uses mobile to engage
• Wyndham's Days Inn adds mobile to build database
• Village Inn mobile coupons see 113 percent redemption
• Candidates use power of text to bolster campaigns
• Ad:tech takes mobile marketing pavilion to Miami
• Carvel Dives Into Mobile Marketing
• Vitaminwater runs text campaign to increase brand awareness
• NHL Team Uses Mobile to Reach Student Fans
• Keller Williams Realty Launches Mobile Marketing Program
• Exhibitors claim success with ad:tech mobile marketing pavilion
• Mobile no longer off-limits to advertisers, says NeuStar exec
• McDonald's uses mobile coupons for new product
• Mobile marketing already has audience and platform
• New Sega Ads Let Mobile Users Interact With Brand
• Ad:tech launches first mobile marketing pavilion
• Mobile Marketing Fantasy Vs. Reality
• Mobile sweepstakes campaign blends well with Smoothie King
• Wrigley’s & Western Union runs mobile campaigns
• ad:tech Tradeshow: Mobile Advertising No Longer Off-limits
• Jameson whiskey runs mobile campaign for St. Patrick’s Day
• Tip for big brands in mobile: Extend existing campaigns
• Catching the Common Code
• Supercuts tests mobile coupons for haircut discounts
• Mobile and the Network of Me
• Grammys to feature text voting during telecast
• Ogilvy's Mandel on Mobile Advertising: It All Starts With The Consumer
• Availability of CSC Auto-Renewal
• Obama Gets Mobile Right
• Pizza Hut aims for slice of mobile market
• How to Convert Lookers to Leads with Mobile Advertising
• Boston police department sees returns on text tipline
• Who owns Mobile in your company?
• Papa John’s TEXTra Points promo offers meal deals
• SMS Search via Mobile
• Ski Resort Offers Text Barcode Coupons

2007 Postings

• Candidates Get More Votes with Text
• Premium SMS Blossoms on TV
• 10 Things to Know About Mobile Marketing
• Pay Up Using Text Message
• Mobile marketing drives BMW response rate
• SMS Marketing with caution
• Text ads show 11% Response
• Walmart makes mobile content play
• Philips Simplifies Shopping with Text Campaigns
• Retailers reach out and text shoppe
• Short Codes: Easy & Entertaining
• Papa John’s Delivers Text-Messaged Pizzas
• Attention Shoppers
• Do You SMS or Text?
• Text Messaging Improves Voter Turn-out
• College Students Want Text Coupons
• Text Message Ads Get Results
• Radio Stations Push Text-Message Promotions
• Mobile Marketing: Having Fun Yet?
• Ping Mobile Delivers Unprecedented Response Rate
• Conde Nast Set For 25 Mobile Campaigns
• Teens Embrace Innovative Mobile, Interactive Marketing
• Mobile Shortcodes Boost Recall
• More uses for texting
• Favorite marketing words: Free to end user
• Text-Friendly Hopefuls Vie For Hearts And Thumbs
• Obama Introduces Text Messaging Initiatives
• Murder She Texted
• Candidate Announces Using Mobile Short Code
• The Common Short Code Campaign Directory
• Dialog T-Shirts
• Fantastic 4 Mobile Game via Common Short Code
• USA Today Partners with 4INFO
• Greasing the Wheels of M-Commerce
• Dell Takes Marketing Mobile
• Knitting Factory Ramps Up Digital Offering
• NeuStar Launches Short Code Campaign Directory
• Cricket Selects NeuStar's Campaign Administrator For Its Off-Deck Busines
• Election Campaigns Go Text Happy
• Prevent Drinking and Driving in Prom Season
• TXT TH GURUS
• Ladies Lingerie
• The Sell-Phone Revolution
• New Form of Impulse: Shopping via Text Message
• Decoding Short Codes
• Join the Short Code Frenzy
• Teens targeted with cellphone marketing
• Finding a Starbucks in a new city just got a lot easier via text messaging
• Growing Consumer Interest in Mobile Marketing