M:Metrics White Paper
Common Short Codes: Cracking the Mobile Code

M:Metrics’ recently released report, commissioned by NeuStar, spotlights the increased usage of mobile devices, mobile services and the number of diverse and unique mobile marketing initiatives available to brand marketers today. More and more options are now available – from mobile banner ads to mobile search to in-video mobile advertising to Common Short Code (CSC)-based text and multimedia messaging.

Marketers must first focus on their own objectives and audiences in order to deliver the best contextual experiences by which their brands can be promoted – and all of the methods listed above are deserving of consideration. However, the report cites short code-based mobile marketing as offering the broadest reach and greatest potential to create an interactive, direct and permission-based relationship with mobile subscribers everywhere. With CSCs, an organization is literally just a few digits away from reaching millions of consumers who have real, proven purchasing power.