Case Studies

Short Codes for Transit Safety

Clarity, mobility, and trustworthiness make short codes ideally suited for community-sourced public service notifications by people in the community, from information about potholes to public disturbances and beyond.

Washington D.C. metro station interior, benefitting from the 'See something, say something' short code campaign

Situation

When subway riders in a metropolitan area see something amiss or someone in trouble, they can notify the right people quickly.

Results

With the MyMTPD vanity short code, WMATA extended the reach of its “See Something? Say Something!” campaign with a trusted, easy-to-use communications channel.

Solution

Short codes delivered a solution to customers’ fingertips. Users simply text a message to a short code to alert Transit Police of disturbances.

Stats

83K daily riders (March 2021)

Results

Quick, discreet alerts

Use Cases

Public Safety

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