Functional Roles Involved in CSC Administration
Common short codes ( CSCs ) are short strings of numbers that are used to address wireless messages and are administered by a single CSC Administrator (CSCA) - the Cellular Telecommunications & Internet Association (CTIA) - for a group of U.S. wireless carriers. In addition, the CSCA oversees the technical and operational aspects of CSC functions and maintains a single database of available, reserved, and registered CSCs.
Other functional roles involved in the enabling and use of CSC-related applications are as follows:
- End users are people and/or entities that utilize short codes for communication with applications.
- Carriers provide the network infrastructure for the delivery of messages between end users and connection aggregators or application providers.
- Connection aggregators may provide connectivity between carrier networks and application providers.
- Application providers provide the technology platform for CSC service applications.
- Content providers are the entities that own or have the right to content. They often license content to application providers for delivery to end users.
- CTIA Mobile Commerce Bulletin. Read More
- Industry Best Practices (pdf)
- Industry Advertising Guidelines (pdf)
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