11 Tips for Winning Campaigns
With short codes, you can have a two-way conversation with the folks who matter most-your customers. The following best practices will make it a profitable one.
- Use short codes to complement your other marketing tactics: print, radio,television, online and out of home advertising.
- Clearly indicate if the service is a subscription. It's a major must to do this on all advertising and promotions.
- Ditto for disclosing subscription terms and billing intervals...
- And for specifying all material terms and conditions of your program...
- And for displaying pricing...
- And, last but not least, for displaying your opt-out message.
- Remember, your service isn't "free" when the subscriber pays premium fees with any reasonable level of participation.
- ALWAYS gain permission from people you plan to engage by having an opt-in procedure. It's vital to respect a subscriber's right to privacy. Plus each message you send costs money. Why waste it on people who may not be interested? Why risk complaints and erosion of your brand?
- Avoid purchasing lists of numbers; always have customers opt-in and subscribe to receive content. For applications that require payment, create a double opt-in process for subscribers to ensure they're willing participants.
- Experiment with different applications. There's a wide selection to choose from, for example...
- Try more than one type of campaign-promotional, informational or marketing-in using short codes to reach your business goals and objectives. For examples of each, read our case studies.