About Short Codes

What kind of campaign will YOU run?

There a lots of ways to use common short codes to reach your audience. Following are some of the most popular types of SMS campaigns.

ALERTS
Keep your customers informed by using text messages that are sent to the subscriber automatically based on specific events.
VOTING
Let viewers vote for their favorite contestant on your reality show. Make it fun for radio listeners as they vote for their favorite song.
TEXT AND WIN
Texting makes it easy for customers to enter your contest or sweepstakes.
PRODUCT INFORMATION
After seeing your ad, customers can text to get more information. Videos are great for this!
COUPONS
Nothing boosts engagement like a freebie or major discount. With short codes, they're at your customers' fingertips.
DONATIONS
Got a worthy cause? Top organizations have raised millions through text donations.
DATING
Matchmaker, matchmaker send me a text. Dating and "flirting" campaigns are more popular than ever.
POLLS AND SURVEYS
Sample public opinion and show results in real time or when you're all done.
COMMUNITY/CHAT
Allow people to join chat rooms, fan clubs and community forums by sending a text message.
GAMES
Your short code is a gateway to the games people love.
SUBSCRIPTIONS
Let your customers text to subscribe to sports updates, recipes, games and more.

Your Campaign and Customer Charges

Wireless carriers have different labels for common short code campaigns, based on how participants are charged for sending texts.

  • Standard — Messages may count against the subscriber’s monthly data plan
  • FTEU (Free To End User) — Messages don’t count against the monthly data plan
  • Charity — The amount of a charitable contribution or donation is added to the subscriber’s bill and the messages themselves may count against the data plan