As mobile technologies and consumer expectations evolve, short codes help financial services organizations keep their customers in the know, with simplicity and immediacy. 



Since 1963, FirstBank has evolved with its customers’ needs. When it needed to make mobile phones integral to the banking experience, it looked to short codes for reach, immediacy, and simplicity.


For balances, withdrawals, deposits, and foreign transactions, customers receive text messages  from a trusted source, plus alerts for password and address changes and unusual account activity.



Short codes have become an integral part of the FirstBank customer experience. Today more than 60% of customers are signed up to receive alerts, and the bank sends nearly 3.5 million text and email alerts combined each month. Fiserv, a top provider of technology solutions for financial companies, has named FirstBank a “leader and innovator.” 





3.5M texts, emails/month






60% customers signed up

Learn more here



Customer Care


Technology enables a superior customer experience. Mobile messaging is integral in the mix. Our work with Sinch began in 2008 and is vital in delivering not just messages but on our promise of meeting customers where they want to be met.

FirstBank Digital and Retail President Kelly Kaminskas