Short Codes for Advocacy and Outreach

A red fox behind a tree in the woods, one of many animals advocated for via this short code campaign

Short Codes for Advocacy and Outreach

For advocacy organizations, short codes are a fast way to send messages that get opened and inspire action.

 

Situation 

People for the Ethical Treatment of Animals (PETA) wanted to mobilize its membership to send anti-fur messages to fashion designers.

Solution

PETA used a short code campaign to send out a text message: simply replying “Y” would trigger an email telling an international fashion designer to stop using fur.

 

Results

The campaign experienced an 18.5% conversion rate, and 43.3% of those who took action did so within two minutes of receiving the text.

 

STATS

18.5%

conversion rate

 

PARTNERS

Waterfall Mobile

 

RESULTS

Rapid response: 43.3% of those who took action did so within two minutes

USE CASES

Engagement