With short codes, marketers can send consumers real-time, opt-in messages for immediate promotions and ongoing brand loyalty.

 

 

Situation

Orbitz, the online travel research, planning and booking company, wanted to increase brand loyalty and encourage consumers to think of Orbitz first when planning a trip.

Solution

Orbitz used short codes to provide consumers with opt-in, real-time text messages on events that could impact their travel plans.

 

Results 

On the first day and two weeks later, these OrbitzTLC Alerts exceeded campaign goals for both the promo code offer and opt-ins for further messages.

STATS

Exceeded goals from day 1

 

PARTNERS

Y&R Chicago

Sixteen30

 

RESULTS

Staying top-of-mind for consumers before they book travel

 

USE CASES 

Marketing