With short codes, marketers can send consumers real-time, opt-in messages for immediate promotions and ongoing brand loyalty.
With short codes, marketers can send consumers real-time, opt-in messages for immediate promotions and ongoing brand loyalty.
Orbitz, the online travel research, planning and booking company, wanted to increase brand loyalty and encourage consumers to think of Orbitz first when planning a trip.
Orbitz used short codes to provide consumers with opt-in, real-time text messages on events that could impact their travel plans.
On the first day and two weeks later, these OrbitzTLC Alerts exceeded campaign goals for both the promo code offer and opt-ins for further messages.
Exceeded goals from day 1
Y&R Chicago
Sixteen30
Staying top-of-mind for consumers before they book travel
Marketing