Situation

Orbitz, the online travel research, planning and booking company, wanted to increase brand loyalty and encourage consumers to think of Orbitz first when planning a trip.

Solution

Orbitz used short codes to provide consumers with opt-in, real-time text messages on events that could impact their travel plans.

Results 

On the first day and two weeks later, these OrbitzTLC Alerts exceeded campaign goals for both the promo code offer and opt-ins for further messages.