Situation

When the recipient of a fraud alert waits too long to decline a transaction or cancel a card, criminals have more time to wreak damage. A leading bank used short codes to make these alerts more timely and trustworthy.  

Solution 

Cardmembers who opt in to the bank’s alert program recognize messages from the program by a dedicated short code. When they see this number, they trust the notification and know to act.

Results

The bank now has a way to help customers recognize, trust and act on vital notifications, quickly and through a channel they use and trust.