Customers committing to a subscription-based service want to feel special. But how can a company reach people where they are with relevant information, without going too far and turning them away?
Short codes gave a leading fitness franchise an ideal solution: send inspiration, motivation and useful information straight to members’ smartphones, through an opt-in channel users trust and control.
To find a location while traveling, manage payments or redeem benefits for referrals, customers merely text a keyword to a dedicated short code—for members-only messages at their fingertips.
The fitness company now has a trusted opt-in channel for delivering its members exclusive deals and information, to increase engagement and build loyalty.
Greater connection to members
Increased interactions with customers, driving higher value and decreased cancellation