Websites and social platforms are often a first go-to for sharing information. But not all people sit in front of a computer all day, use their smartphones for internet browsing, or trust news over social media.
Short codes provided a manufacturing union with a trusted channel for sending notifications and developments, with messages that reached people on the assembly line, on the road, and beyond.
To get the latest updates on negotiations, membership and more, members simply text “INFO” to a short code number that’s easy to remember.
Now the union can reach workers—and workers can get union news on the assembly line, on the road and beyond—with an easy-to-remember six-digit numeric code.
Decreased time to communicate critical messages