For marketers, short code text messages are today’s version of the print coupon, facilitating special promotions and giveaways in a way that’s easy to distribute, access, track, and enforce.
When a popular dining franchise moved an annual product giveaway online in 2020, things got complicated. How could customers redeem prizes, and stores enforce contest rules, in a newly virtual world?
Enter short codes. Customers texted a keyword from social media that generated a one-time code for pickup. These one-time texts ensured that “buy one get one” didn’t turn into “buy one, get too many.”
Short codes helped the dining franchise transition an annual promotion to the virtual world and beefed up engagement and enforcement.
Discounts and promotions
Trackable text marketing