Situation 

Southern California Edison (SCE) needed a new system for efficiently communicating to its more than 15 million customers during outages and other crises.

Solution 

Short codes play a key role in SCE’s Enterprise Omnichannel Notification System (EONS), enabling SCE to quickly create ad hoc communications campaigns and send notifications out via text message.

Results 

EONS has increased notification speed by over 80% and led to a 60% increase in staff productivity. SCE can now query more data and deploy more communications in an hour than could previously be processed in five hours.