As companies adapt their offerings to a changing business climate, they face a marketing challenge: how to introduce customers to new products and services while keeping communications relevant and personal.
A nationwide retailer with a strong pharmacy needed a way to reach out to its customers about its health and wellness services.
A short codes campaign offered a solution that’s opt-in, targeted, and easy to use. Customers sign up for personalized notifications, from information about flu shots to eyeglasses.
This short codes campaign delivered customers timely texts to keep them healthier—and gives the retailer more exposure for its wellness and clinical services.
New service offers
Targeted, timely texts