Situation

Kids Read Now (KRN), which sends families books during school breaks, needed a reliable, scalable, easy-to-use way to communicate with parents and guardians, two-thirds of whom prefer text messaging.

Solution

Short codes gave KRN timely, reliable two-way communications that work on any phone equipped for text messages, plus the ability to quickly and easily scale as the program grew.

Results

With short codes, KRN was able to reach four times as many parents, helping students enrolled in the program access books and boost their reading levels.