Situation 

Clever Gap’s client, a beauty salon and spa, needed a way to manage appointment cancelations and quiet days while optimizing client engagement and retention.

Solution 

Short codes provided a quick, engaging solution. Customers opted in to bi-monthly text messages highlighting special promotions, plus notifications for same-day appointments.

Results 

The short code campaign yielded a high return on investment: increasing the spa’s ability to book customers on slow days and generating a spike in returning clients.