Situation 

To improve enrollment and student support, Wayne State University (WSU) needed a way to keep students, faculty, and staff up to date with campus events and deliver critical notifications.

Solution

Short codes provided an opt-in, easy-to-use way to send customized text messages, from system alerts to IT staff to student notifications about grade postings, course changes, and academic deadlines. 

Results

This two-way communication channel significantly improved student engagement and provided students with information and resources for navigating their college careers.