Situation 

The Higher Education Location Program sought to increase FAFSA and scholarship applications while decreasing manual input by staff, giving them more time to help students.

Solution 

A short codes campaign enables students to use keywords to connect to personalized information regarding registration, scholarships, and classwork, while automating the process for campus administration.

Results  

Over 22,500 students enrolled in the campaign’s first year to receive text notifications, and personalized reminders have helped thousands of students and advisors satisfy registration and scholarship requirements on time.