Situation

When subway riders in a metropolitan area see something amiss or someone in trouble, they can notify the right people quickly. 

Solution

Short codes delivered a solution to customers’ fingertips. Users simply text a message to a short code to alert Transit Police of disturbances.

Results

With the MyMTPD vanity short code, WMATA extended the reach of its “See Something? Say Something!” campaign with a trusted, easy-to-use communications channel.