Situation

The dual challenges of digitalization and the COVID-19 pandemic pushed Global Mobile to seek an alternative form of voter engagement, one that was not in person or involved complicated paper ballots.

Solution

Short codes provided a reliable, fast, and secure option. Without having to download an app or learn a new tool, users text TXT2VOTE and receive a unique registration code to opt in to the service.

Results

This short code campaign gives users the ability to vote remotely via secure, encrypted text messages.