Orbitz, the online travel research, planning and booking company, wanted to increase brand loyalty and encourage consumers to think of Orbitz first when planning a trip.
On the first day and two weeks later, these OrbitzTLC Alerts exceeded campaign goals for both the promo code offer and opt-ins for further messages.
Orbitz used short codes to provide consumers with opt-in, real-time text messages on events that could impact their travel plans.
Exceeded goals from day 1
Y&R Chicago, Sixteen30
Staying top-of-mind for consumers before they book travel