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Case Studies

Short Codes for Consumer Marketing

With short codes, marketers can send consumers real-time, opt-in messages for immediate promotions and ongoing brand loyalty.

Woman using mobile phone in airport smart codes program


Orbitz, the online travel research, planning and booking company, wanted to increase brand loyalty and encourage consumers to think of Orbitz first when planning a trip.


On the first day and two weeks later, these OrbitzTLC Alerts exceeded campaign goals for both the promo code offer and opt-ins for further messages.


Orbitz used short codes to provide consumers with opt-in, real-time text messages on events that could impact their travel plans.


Exceeded goals from day 1


Y&R Chicago, Sixteen30


Staying top-of-mind for consumers before they book travel

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