How do you launch a short code campaign? Each step of the short code process ensures outstanding audience experience and business performance. Short codes are market-tested, high-performing communications tools.
How Short Codes Work
How Short Codes Work
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Find and Lease a Short Code
Searching for and leasing a short code is the very first step for any campaign. You have the option of choosing a randomly generated code, or a “select” code that is a five or six digit number selected specifically by you. Select short codes are typically number combinations that are easier for customers to remember.
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Find a Partner
Partners help take your code from a series of numbers to a whole campaign. They help you construct your message using industry best practices and coordinate with the entire messaging ecosystem to make sure wireless service providers deliver your text messages.
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Define your Campaign
Once you have your code, you need to develop your campaign. Before getting approval to launch a campaign, review Use Cases and Industry Best Practices. You’ll need to define what the interaction with your audience will be, as well as how they can opt in/out.
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Submit Your Application
Working with a partner, the next step will be to submit your campaign application for approval. This gives wireless carriers information about who you are, an overview of your program, how you'll be using the short code, and other important details about your campaign.
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Campaign Approval & Launch
Once your campaign details have been submitted, participating wireless service providers will review your application. These reviews play a critical role in protecting consumer interests which, in turn, promotes trust in short codes and in the brands that use them. Once your campaign has been approved you will be ready to launch.