Skip to main content

Case Studies

Short Codes for Event Promotion

For marketing concerts, gatherings, and other activities, short codes are quick, effective, and--importantly--opt-in.

Two soldiers chat about an upcoming event alert sent via short code to the mobile phones


The 87FSS marketing team needed an effective way to advertise upcoming events to troops and families at Joint Base McGuire-Dix-Lakehurst, a “mega-base” in New Jersey.


Short codes were a success from the beginning. For one of the first events advertised through the campaign, 25 percent of the audience reported attending because of a text message notification.


Service members and their families text specific keywords to a dedicated short code, to opt in to invitations and reminders for specific programs like concerts, barbecues, and movie nights.


25% attendance from texts



Increased participation

Use Cases


Get started with short codes

Find a Short Code