![Two soldiers chat about an upcoming event alert sent via short code to the mobile phones](/sites/default/files/styles/large_16_9_1440x810/public/2023-06/two-female-soldiers-chatting-about-event-on-mobile-phone-short-codes-program.jpg.webp?itok=Qt64W2Mm)
Situation
The 87FSS marketing team needed an effective way to advertise upcoming events to troops and families at Joint Base McGuire-Dix-Lakehurst, a “mega-base” in New Jersey.
Results
Short codes were a success from the beginning. For one of the first events advertised through the campaign, 25 percent of the audience reported attending because of a text message notification.
Solution
Service members and their families text specific keywords to a dedicated short code, to opt in to invitations and reminders for specific programs like concerts, barbecues, and movie nights.
Stats
25% attendance from texts
Partners
Results
Increased participation
Use Cases
Marketing