Situation
7-Eleven Hawaii wanted a quick and easy digital alternative to paper coupons, one that both served as a venue for promotions and drove top-of-mind awareness.
Results
The initial pilot program generated over 3,700 sign-ups, and 7-11 soon expanded the campaign to all 62 Hawaii locations. Redemption rates skyrocketed with a reminder alert five days before the offer’s expiration.
Solution
The convenience store used short codes for its digital coupon campaign. By texting the mobile keyword “PROMOS,” customers could sign up for notification of deals and promotions.
Stats
3,700+ initial sign-ups
Partners
Results
Fast, effective marketing
Use Cases
Marketing
