Situation
When a popular dining franchise moved an annual product giveaway online in 2020, things got complicated. How could customers redeem prizes, and stores enforce contest rules, in a newly virtual world?
Results
Short codes helped the dining franchise transition an annual promotion to the virtual world and beefed up engagement and enforcement.
Solution
Enter short codes. Customers texted a keyword from social media that generated a one-time code for pickup. These one-time texts ensured that “buy one get one” didn’t turn into “buy one, get too many.”
Stats
1 code/customer
Application
Discounts and promotions
Results
Trackable text marketing
Use Cases
Marketing
