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Case Studies

Short Codes Outreach to Families

Short codes help organizations quickly reach out to community members through the device many prefer and carry with them each day: their phone.

A father and son enjoying a book they received from a program they joined via short code enrollment


Kids Read Now (KRN), which sends families books during school breaks, needed a reliable, scalable, easy-to-use way to communicate with parents and guardians, two-thirds of whom prefer text messaging.


With short codes, KRN was able to reach four times as many parents, helping students enrolled in the program access books and boost their reading levels.


Short codes gave KRN timely, reliable two-way communications that work on any phone equipped for text messages, plus the ability to quickly and easily scale as the program grew.


4x more parents reached


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