Dr. B connected excess COVID-19 vaccines with people who wanted shots. Short codes enabled messaging that scaled up quickly to a broad audience, including underserved populations.
In a situation where time, trust and access are critical, trusted short codes are helping Dr. B connect life-saving vaccines to people who need them--no smartphone required. Thorough, familiar text messages notify participants of vaccine availability and remind them of appointments—an important task given that healthcare appointments can have a 10%-20% no-show rate.
After providing brief vaccine eligibility data and opting in online, participants receive all future communications by text message, including availability notifications and appointment reminders.
29 states in four months
Twillio, TrailRunner International