Short codes are a trusted and effective way to reach customers. In fact, short codes have open rates above 90%.
Short code partners play an important role in ensuring that campaigns are a success. From campaign strategy to optimizing messaging, short code partners are key to building a successful campaign.
We sat down with Twilio, a leading customer engagement platform, to discuss their work with short codes and building a more trusted communications ecosystem. Twilio team members Christina Sung, VP of Product - Onboarding and Compliance; Ben Croes, VP of Product – Messaging; and Alison Billings, Regional Vice President, Industry Compliance, discussed the work Twilio is doing to bring short code campaigns to life for their customers.
About Twilio
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications, contextual customer data, and trusted AI to deliver personalized experiences across the customer journey, from sales to marketing to growth, customer service and more in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.
Twilio believes personalization at scale is not just about delivering more communications, but better communications that drive engagement. This results in better experiences for consumers and better outcomes and ROI for businesses.
Compliance is a shared responsibility, and Twilio is committed to partnering across the industry, educating on best practices, and rooting out bad actors through a mix of innovative detection and prevention mechanisms and a secure, streamlined onboarding process.
As a leader in customer engagement, Twilio is committed to continued innovation while working with the messaging industry and our customers to build an even more trusted ecosystem.
