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Learn the fundamentals of SMS or short code marketing: best practices, how to select a code, and how to create a breakthrough campaign.

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Not so long ago, tech industry observers guaranteed marketers that we’d soon get the best of both worlds on our TV scree ...

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There is increasing crossover in the marketing techniques used for business-to-consumer (B2C) and business-to-business ( ...

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According to Pew Research, nine-in-ten American adults (92 percent) own a mobile phone of some kind. That reach is undis ...

Article

With the recent boom in mobile messaging apps including WhatsApp and LINE, consumer brands that have relied on text mess ...

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Just as legitimate organizations worldwide have realized the power of text messages to connect with consumers, unfortuna ...

Article

The COVID-19 pandemic has forced us to take a closer look at virtually every aspect of our daily lives. ...

Article

At the heart of healthcare, there may be nothing more important than time and attention, particularly when it comes to a ...

Blog Post

Cliff Holsenbeck, Senior Director of Product Management at iconectiv, suggests that retailers who wish to utilize SMS me ...

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