Situation
The dual challenges of digitalization and the COVID-19 pandemic pushed Global Mobile to seek an alternative form of voter engagement, one that was not in person or involved complicated paper ballots.
Results
This short code campaign gives users the ability to vote remotely via secure, encrypted text messages.
Solution
Short codes provided a reliable, fast, and secure option. Without having to download an app or learn a new tool, users text TXT2VOTE and receive a unique registration code to opt in to the service.
