What Your Texting Vendor Probably Isn’t Telling You
I’ve lost track of the number of times I’ve had to tell someone that sending broadcast text messages from a regular phone number is a big no, no.
These conversations are a constant reminder of just how far texting has evolved as a campaign tactic. Once a novelty, it’s now a necessary day-to-day tool that most campaigns use as part of their supporter and fundraising cultivation programs, as well as for field through their volunteer organizing and voter outreach campaigns.
But with so many different platforms out there, it’s hard to make head or tails over which one is best for your needs.
