According to Pew Research, nine-in-ten American adults (92 percent) own a mobile phone of some kind. That reach is undisputed and why more and more industries are working to develop consumer mobile engagement strategies. This includes public safety and local government agencies.

There is increasing crossover in the marketing techniques used for business-to-consumer (B2C) and business-to-business (B2B) communications.

Not so long ago, tech industry observers guaranteed marketers that we’d soon get the best of both worlds on our TV screens, one that would allow consumers to view content on a big display from the comfort of the living room couch with the ability to interact with the content in a bi-directional “TV commerce” experience.

Text messages are opened and read around five times more than email, but with an average of 23 billion text messages sent daily, you want to make sure that your business’s text messages are being read and well-received by the intended audience.

SMS texting is the go-channel in this digital world to engage with different brands and more and more people are finding it extremely easy and helpful to embrace and to buy products. Ideally, creating better marketing campaigns is easy with effective text messaging and usage of the common short codes.

As the population ages, buying power is shifting to Millennials and others who are communicating far differently than their older counterparts.

Choosing a mobile vendor to work with and help communicate to your most loyal customers is a critical endeavor. In mobile marketing, like any marketing, there are many options.

I’ve lost track of the number of times I’ve had to tell someone that sending broadcast text messages from a regular phone number is a big no, no.

App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.

Chances are, your organization is already using many tools and channels to reach out: websites, emails, social media, and more. Here’s another one to consider adding to the mix, one that works with the smartphones people carry with them every day.