For situations requiring broad access, quick scalability, and ease of use, short codes offer a reliable, fast, and secure solution.

For marketers, short code text messages are today’s version of the print coupon, facilitating special promotions and giveaways in a way that’s easy to distribute, access, track, and enforce.

Websites and social platforms are often a first go-to for sharing information. But not all people sit in front of a computer all day, use their smartphones for internet browsing, or trust news over social media.

When the power goes out, people want information right away, but they’re not always able to check an online website. Emails and voicemails are soon dated, and phone hotlines can quickly get overloaded during a crisis.

With short codes, marketers can send consumers real-time, opt-in messages for immediate promotions and ongoing brand loyalty.

Customers committing to a subscription-based service want to feel special. But how can a company reach people where they are with relevant information, without going too far and turning them away?