Short Codes. Big Impact.
With a 98% open rate, short codes are the best choice for customer engagement.
Ever gotten a text from one of those five-digit numbers? A message with an alert, verification, promo, or something else? Well, that’s a short code. Businesses everywhere utilize short codes as the quickest and most trustworthy way to communicate with customers.
Why short codes?
Customers trust texts sent via short codes, leading to their 98% open rate and high conversion rate, converting nearly one out of every two customers they reach. Short codes get your brand messaging to customers' phones instantly, in a way that people know and trust.
Companies lease short codes to send customers:
Alerts
Keep customers informed about with important updates and details.
Verifications
Send two-factor authentication and other cybersecurity information securely to customers’ phones.
Promos
Get people excited and engaged with your promotional offers and contests.
And more
Short codes are used for all of the above— and more. Innovative marketers are developing powerful new uses for short codes every day.
Frequently Asked Questions
Wondering how to bring short codes to your business? Explore our FAQs and learn more:
What is the difference between ordering/leasing a short code and creating a campaign?
While the short code itself will be the key to your campaign, ordering/leasing your code from the Short Code Registry is the first step. Your campaign will then be defined by how you use the code to engage customers.
What is a campaign?
A short code campaign is the series of text messages an organization sends/receives via a short code to engage an audience. Campaigns begin by promoting the short code via a number of methods including traditional and digital marketing. Then, when consumers respond by texting to the code, the campaign provides them with coupons, information, or alerts. It may also engage them in voting, polling, contests, loyalty programs, or any number of other activities.
Most companies choose partners with proven expertise, such as application providers and aggregators, to work with the wireless service providers to bring mobile campaigns to life.
What are the different campaign types?
Wireless service providers use different terms for short code campaigns, based on how participants are charged for sending texts and how the messaging is used to engage with the subscriber.
In a Standard campaign, messages may count against the subscriber's monthly data plan, while in a Free to End User (FTEU) campaign (such as fraud alerts from a bank), they will not. In a Charity campaign, the messages themselves may count against the data plan, and the amount of the charitable contribution or donation is added to the subscriber's bill.
The campaign type may also refer to how messaging is used to help the consumer. Campaign types may include authentication, customer care, marketing, operations, or engagement.
How do I implement a campaign?
There are a few companies such as your wireless service provider that work behind the scenes to ensure your message reaches your customer. Before reaching that point, most lessees select an application provider to help implement their campaign. The application provider will help construct their message and will coordinate with other members of the messaging ecosystem such as aggregators who work with wireless service providers to deliver your text messages to your customers.
